Archive for February 2011

Force of Nature – Coming in May 2011

February 20, 2011

What happens when a renowned river guide teams up with the CEO of one of the largest — and least Earth-friendly — corporations in the world? In the case of ¬†Wal-Mart CEO H. Lee Scott and white water expert-turned Blu Skye Sustainability consultant Jib Ellison, you get nothing less than a green business revolution.

Force of Nature, coming May 10, 2011, from Harper Business, takes you inside the struggle to redefine what it means to be green in the world of big business. A little-known partnership between a one-man consultancy and the world’s biggest retailer has evolved and grown, and has begun transforming whole industries. Now it’s empowering a second industrial revolution, based on a simple truth: that the clean, green, efficient, less-wasteful, less polluting way of doing business can also be the most profitable way of doing business.

This Eco Barons website is now inactive. All my blogging and book info can now be found at Thanks for all your support.