E Magazine Review of Eco Barons

There’s a short and sweet synopsis of Eco Barons in E Magazine Online. The reviewer gets right to the essence of several of the stories I went after with a post entitled, From Corporation to Conservation:

The very title Eco Barons seems to suggest a dichotomy. We like to think of our environmental leaders as quirky, living-out-in-the-woods types, modern-day Thoreaus quick with an organic recipe, a do-it-yourself wind turbine plan or a handy recycling tip. What Edward Humes’ book uncovers are folks who have taken their profitable businesses and turned them into seriously beneficial enterprises…

These are lessons in the lasting power of conservation, which, even more than corporate profits, remains an essential part of the great American identity.

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